Shelby D. Reed, PhD, is Professor in the Departments of Population Health Sciences and Medicine at Duke University’s School of Medicine. She is the director of the Center for Informing Health Decisions at the Duke Clinical Research Institute. She also is core faculty at the Duke-Margolis Center for Health Policy and an affiliate member at the Duke Cancer Institute. Shelby has 25 years of experience in health economics, health preferences and health policy research, with more than 200 published manuscripts. Shelby has been an active member of ISPOR for over 20 years. She was the first recipient of ISPOR's Bernie O’Brien New Investigator Award in 2005. She was elected to ISPOR’s Board of Directors in 2009. She served as President of ISPOR in 2017-2018 when she helped to establish ISPOR’s Women in HEOR Initiative. Most recently, she served as Chair of the Health Sciences Policy Council from 2019 to 2021.