PHPI6 ADVERTISING IN RESPONSE TO NEW PRODUCT ENTRY- AN EXAMINATION OF THE STRATEGIC ROLE OF PHARMACEUTICAL ADVERTISING ON MARKET COMPETITION

May 1, 2005, 00:00
10.1016/S1098-3015(10)62727-1
https://www.valueinhealthjournal.com/article/S1098-3015(10)62727-1/fulltext
Title : PHPI6 ADVERTISING IN RESPONSE TO NEW PRODUCT ENTRY- AN EXAMINATION OF THE STRATEGIC ROLE OF PHARMACEUTICAL ADVERTISING ON MARKET COMPETITION
Citation : https://www.valueinhealthjournal.com/action/showCitFormats?pii=S1098-3015(10)62727-1&doi=10.1016/S1098-3015(10)62727-1
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