PHPI6 ADVERTISING IN RESPONSE TO NEW PRODUCT ENTRY- AN EXAMINATION OF THE STRATEGIC ROLE OF PHARMACEUTICAL ADVERTISING ON MARKET COMPETITION
May 1, 2005, 00:00
10.1016/S1098-3015(10)62727-1
https://www.valueinhealthjournal.com/article/S1098-3015(10)62727-1/fulltext
Title :
PHPI6 ADVERTISING IN RESPONSE TO NEW PRODUCT ENTRY- AN EXAMINATION OF THE STRATEGIC ROLE OF PHARMACEUTICAL ADVERTISING ON MARKET COMPETITION
Citation :
https://www.valueinhealthjournal.com/action/showCitFormats?pii=S1098-3015(10)62727-1&doi=10.1016/S1098-3015(10)62727-1
First page :
Section Title :
Open access? :
No
Section Order :
164