DPI- RELATIONSHIP BETWEEN DIRECT-TO-CONSUMER ADVERTISING AND PRODUCT INNOVATIVENESS
May 1, 2003, 00:00 AM
10.1016/S1098-3015(10)63836-3
https://www.valueinhealthjournal.com/article/S1098-3015(10)63836-3/fulltext
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Section Order :
38
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https://www.valueinhealthjournal.com/action/showCitFormats?pii=S1098-3015(10)63836-3&doi=10.1016/S1098-3015(10)63836-3