CONSUMERS’ INTENDED INFORMATION-SEEKING BEHAVIOR AFTER VIEWING DIRECT-TO-CONSUMER ADVERTISEMENT

May 1, 2016, 00:00
10.1016/j.jval.2016.03.888
https://www.valueinhealthjournal.com/article/S1098-3015(16)00956-6/fulltext
Title : CONSUMERS’ INTENDED INFORMATION-SEEKING BEHAVIOR AFTER VIEWING DIRECT-TO-CONSUMER ADVERTISEMENT
Citation : https://www.valueinhealthjournal.com/action/showCitFormats?pii=S1098-3015(16)00956-6&doi=10.1016/j.jval.2016.03.888
First page : A273
Section Title : Health Care Use & Policy Studies - Health Care Costs & Management
Open access? : No
Section Order : 1068
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