CONSUMERS’ INTENDED INFORMATION-SEEKING BEHAVIOR AFTER VIEWING DIRECT-TO-CONSUMER ADVERTISEMENT
May 1, 2016, 00:00 AM
10.1016/j.jval.2016.03.888
https://www.valueinhealthjournal.com/article/S1098-3015(16)00956-6/fulltext
Section Title :
Health Care Use & Policy Studies - Health Care Costs & Management
Section Order :
1068
First Page :
A273
https://www.valueinhealthjournal.com/action/showCitFormats?pii=S1098-3015(16)00956-6&doi=10.1016/j.jval.2016.03.888