Use Of Product Life Cycle (Plc) To Understand Advertising Strategies Used By Pharmaceutical Companies- A Pilot Study

May 1, 2014, 00:00 AM
10.1016/j.jval.2014.03.721
https://www.valueinhealthjournal.com/article/S1098-3015(14)00772-4/fulltext
Section Title : Cardiovascular Disorders
Section Order : 156
First Page : A124
https://www.valueinhealthjournal.com/action/showCitFormats?pii=S1098-3015(14)00772-4&doi=10.1016/j.jval.2014.03.721
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