Use Of Product Life Cycle (Plc) To Understand Advertising Strategies Used By Pharmaceutical Companies- A Pilot Study
May 1, 2014, 00:00
10.1016/j.jval.2014.03.721
https://www.valueinhealthjournal.com/article/S1098-3015(14)00772-4/fulltext
Title :
Use Of Product Life Cycle (Plc) To Understand Advertising Strategies Used By Pharmaceutical Companies- A Pilot Study
Citation :
https://www.valueinhealthjournal.com/action/showCitFormats?pii=S1098-3015(14)00772-4&doi=10.1016/j.jval.2014.03.721
First page :
A124
Section Title :
Cardiovascular Disorders
Open access? :
No
Section Order :
156