The Society Was Recognized for Its Rebranding Campaign, Website Redesign, and “Top 10 HEOR Trends” Horizon Scanning Report
Lawrenceville, NJ, USA—May 23, 2019—ISPOR—the professional society
for health economics and outcomes research (HEOR)—has won 6 Platinum and Gold
level Hermes Awards for its rebranding campaign, website redesign, and “2019
Top 10 HEOR Trends” report.
The Hermes Creative Awards competition is an
international contest, administered and judged by the Association of
Marketing and Communication Professionals (AMCP), that recognizes outstanding work in
the field while promoting the philanthropic nature of marketing and
communications professionals. The 2019 Hermes Creative Awards competition
received more than 6000 entries worldwide.
Rebranding
Campaign
The Society rolled out an organizational
branding refresh in February 2018 to better reflect who ISPOR and its members
are today. ISPOR’s new brand reflects the continuing evolution of the
discipline of HEOR and the Society’s ongoing commitment to innovation that
advances the field. A new logo was part of the brand refresh and represents how
the many parts of ISPOR are connected across borders, disciplines, and
professions. ISPOR’s branding campaign was awarded a Hermes Platinum Award, the
highest award granted. Award wins include:
- “ISPOR
Reimagined” Branding Campaign—Platinum Award
- ISPOR Logo
Redesign—Gold Award
Website
Redesign
ISPOR launched its new, completely redesigned
website in August 2018. The new site incorporated the Society’s new branding
and included multiple enhancements to better serve its members, including
improved search, mobile optimization, navigation, and integration with other
key IT platforms that included its new member portal. Hermes award wins
include:
- Website (overall
in the association website category)—Gold Award
- Website (overall
in the nonprofit website category)—Gold Award
- Website
Homepage—Gold Award
2019
Top 10 HEOR Trends Report
The Society published its second annual “Top 10
HEOR Trends” report in January 2019. The report identifies the top 10 HEOR
trends that will shape the field in the near future and is based on a survey of
its members. Award wins include:
ISPOR’s creative partners for the initiatives
recognized are:
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ABOUT ISPOR
ISPOR, the professional society for health economics and outcomes research (HEOR), is an international, multistakeholder, nonprofit dedicated to advancing HEOR excellence to improve decision making for health globally. The Society is the leading source for scientific conferences, peer-reviewed and MEDLINE®-indexed publications, good practices guidance, education, collaboration, and tools/resources in the field.
Web: www.ispor.org | LinkedIn: www.linkedin.com/company/ispororg | Twitter: www.twitter.com/ispororg (@ISPORorg) | YouTube: www.youtube.com/ispororg | Facebook: www.facebook.com/ispororg | Instagram: www.instagram.com/ispororg
ABOUT
HERMES CREATIVE AWARDS
Hermes Creative Awards is administered and
judged by the Association of
Marketing and Communication Professionals (AMCP), an international organization of several thousand marketing,
communication, advertising, public relations, media production, and freelance
professionals. AMCP oversees awards and recognition programs, provides judges,
and rewards outstanding achievement and service to the profession. As part of
its mission, AMCP fosters and supports the efforts of creative professionals
who contribute their unique talents to public service and charitable
organizations. Hermes entrants are not charged entry fees to enter work they
produced pro bona. In addition, the efforts of generous marketing and
communication professionals are acknowledged through grants and special recognition.
AMCP judges are industry professionals who look for companies and individuals
whose talent exceeds a high standard of excellence and whose work serves as a
benchmark for the industry. Winners were selected from 195 categories grouped
under advertising, publications, marketing/branding, integrated marketing,
public relations/communications, electronic media, and pro bona. A list of
Platinum and Gold Winners can be found on the Hermes Creative Awards website at
www.hermesawards.com.