Open to all ISPOR Members and Non-members


  • Siu Hing Lo, PhD 
  • Janine van Til, PhD


  • Ilene L. Hollin, PhD, MPH
  • Caroline Vass, PhD

Monday, June 8, 2020
10:00AM EDT | 3:00PM GMT| 4:00PM CEST
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This webinar will explore why and how to use qualitative research methods in conjunction with discrete choice experiments in healthcare. Speakers will discuss formative qualitative research for the identification and generation of attributes and levels and qualitative research for testing survey comprehension and decision-making processes.

Part 1 will cover the recently published guidelines for reporting qualitative research in stated preference studies. This part will provide a brief overview of the guideline development process, highlights from the guidelines, and tips for effective reporting of qualitative research. Part 2 will cover qualitative research to understand participant survey comprehension and decision making.  This will include a brief overview of economic theories of choice, pre-testing/piloting techniques including pre-experiment, eg, cognitive interviews, concurrent methods, eg, think-aloud, and post-experimental approaches, eg, debriefing. Throughout the webinar, examples will be used to illustrate how different qualitative approaches can inform a quantitative stated preference study.

Learning Objectives:

After attending this webinar, participants will be able to understand:

  • How rigour is demonstrated in the reporting of qualitative research;
  • Uses of different data collection and analytical techniques for qualitative research;
  • The methods and steps for reporting formative qualitative research for health preference research;
  • When to use qualitative research methods before, during and after designing a quantitative stated preference study.


This webinar is brought to you by the ISPOR Health Preference Research Special Interest Group

and is open to All ISPOR Members and Non-members.


Siu Hing Lo, PhD
Associate Director
Acaster Lloyd Consulting
Longon, UK

Janine van Til, PhD
Assistant Professor
University of Twente
Enschede, The Netherlands


Caroline Vass, PhD
Research Economist
RTI Health Solutions and Honorary Research
Fellow in Health Economics
The University of Manchester
Manchester, England, UK

Ilene Hollin, PhD, MPH,br />Assistant Professor
Temple University college of Public Health
Philadelphia, PA, USA

Please note: On the day of the scheduled webinar, the first 500 registered participants will be accepted into the webinar. For those who are unable to attend, or would like to review the webinar at a later date, the full-length webinar recording will be made available at the ISPOR Educational Webinar Series webpage approximately 2 weeks after the scheduled Webinar.

Reservations are on a first-come, first-served basis for all ISPOR members.

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