Open to all ISPOR Members and Non-members


  • Brian Griffin, MBA
  • Liisa Palmer, PhD
  • Mason Russell, MAPE


Tuesday, July 28, 2020

11:00AM EDT | 4:00PM GMT | 5:00PM CEST


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From delayed elective surgeries to missed preventive care, the consequences of the current pandemic span well beyond the impacts of care directly related to COVID-19. The far-reaching impacts of a pandemic on the healthcare industry have tremendous implications for pharmaceutical and medical device utilization. Join this session to learn about the short-and long-term effects of a pandemic on healthcare utilization to inform pharmaceutical and medical device companies on how they may need to adjust their analyses of real-world data. Discover how real-world data and analytics can be leveraged to better understand market trends during a pandemic and beyond.

Learning Objectives:

After attending this webinar, participants will be able to understand:

  • How using real-world data to analyze historical trends can help manufacturers better predict the demand of medical supplies as the healthcare system reopens
  • The impact of a pandemic on access to medications, and the subsequent response of payers and providers
  • The importance of using economic models to simulate, understand, and predict the impact of pandemics and communicate value to payers.


This webinar is presented by

IBM Watson Health Logo


Brian Griffin, MBA
Director Market Analytics, Value Based Care
IBM Watson Health
Paramus, NJ, USA

Liisa Palmer, PhD
Portfolio Leader, Outcomes Research
Windsor Mill, MD, USA

Mason Russel, MAPE
Portfolio Leader, Global Value & Market Access
IMB Wason Health
Littleton, MA, USA
Baltimore, MD, USA

Please note: On the day of the scheduled webinar, the first 500 registered participants will be accepted into the webinar. For those who are unable to attend, or would like to review the webinar at a later date, the full-length webinar recording will be made available at the ISPOR Educational Webinar Series webpage approximately 2 weeks after the scheduled Webinar.

Reservations are on a first-come, first-served basis for all ISPOR members.

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