Bryan Luce, PhD
Bryan Luce
Senior Advisor

Dr. Bryan R. Luce is President & CEO of Luce Outcomes Research; Affiliate Professor, Pharmaceutical Outcomes Research & Policy Program, School of Pharmacy, University of Washington; Senior Advisor, Evidera; and Chair, Scientific Collaboration, EXCITE International.  From 2013- 2015, he was Chief Science Officer at the Patient-Centered Outcomes Research Institute where he was responsible for leading the development and implementation of PCORI’s patient-centered comparative clinical effectiveness research (CER) agenda. Luce previously founded the outcomes research firm MEDTAP® International, serving as its chairman, president, and chief executive officer and was the senior  vice president for science policy at the United BioSource Corporation.


Earlier, Luce was director of Battelle’s Centers for Public Health Research and Evaluation; director of the Office of Research and Demonstrations, Centers for Medicare and Medicaid Services; and a senior analyst at Office of Technology Assessment of the United States Congress.


Luce’s research has focused on improving methods and related policies for more efficient healthcare decision making. He has authored more than 100 scientific publications, including three textbooks on health technology assessment, health policy, and health economics. In 2008, Luce founded the Pragmatic Approaches to Comparative Effectiveness (PACE) Initiative, which studies novel methods to conduct analytical efficiency comparative effectiveness trials. Previously, he founded the Bayesian Initiative in Health Economics and Outcomes Research. He has advised numerous government and nonprofit agencies, as well as pharmaceutical and device firms worldwide; a member or chair of socioeconomic and public health policy advisory boards for leading biopharmaceutical companies; and a member of the Medicare Evidence Development & Coverage Advisory Committee (MedCAC).


Luce is a past president of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) and in 2008 received the Society’s Avedis Donabedian Outcomes Research Lifetime Achievement Award. He has held adjunct faculty positions in the Department of Health Policy at Jefferson Medical College and the Leonard D. Schaeffer Center for Health Policy and Economics at the University of Southern California.


A former Special Forces Officer, Luce is a Lieutenant Colonel (Retired), US Army Reserves. He holds MS (public health) and MBA degrees from the University of Massachusetts at Amherst, and a PhD in health services research from the University of California at Los Angeles.