From Price Determining Value to Value Determining Price:
It’s About Strategy at a System Level
June 25, 2021 - 11:00AM–12:00PM EDT
Speaker
Michele Markus
Head of Global Health Accounts
Omnicom
Michele Markus is a healthcare communications professional with over 20 years of experience and currently oversees the largest health clients across the private, public, policy, genomics and technology sectors for Omnicom, a leading worldwide marketing and communications company.
Michele has spent her career in health and immersed herself in the perspective of the ultimate recipient – the patient. Combining a deep customer understanding with her background in global commercial strategy and organizational performance management consulting, she has commercialized products and implemented programs in more than 80 markets worldwide.
Her understanding of diseases and their impacts was derived from time spent in R&D, communications, strategic planning and lifecycle management across a range of categories, including specialty, infectious diseases, rare conditions, CV/metabolic, nutrition, consumer/OTC, surgical and devices.
Moreover, her focus in oncology – both solid tumor and hematologic malignancies - over the past 15 years has sharpened her vision and beliefs around accelerating Innovation and Access
Michele serves on the Board of Advisors for The Alliance for Aging Research in Washington DC, Quantum Leap Healthcare Collaborative in San Francisco, CA and War on Cancer in Stockholm, Sweden. She is also the founder and creator of SHIFT:Health, the private invitation-based healthcare exchange event that focuses on the wider political, socioeconomic and policy shifts affecting the health industries and how to invoke actionable change.
She is the creator and leading expert on Strategic CartographySM, which helps biotech, diagnostic and pharma companies commercialize in these shifting markets – breaking down traditional global, regional and local mindsets.
In addition, she has been a sought-after speaker for a number of industry events including, Annual Emerging Markets Commercial Excellence Forum, Brilliant Minds, and the Cannes Lions Health Festival.
Michele is also passionate about talent development and diversity and inclusion. She currently sits on the governing body of Omniwomen, Omnicom’s global women’s initiative, where she focuses on international impact and expansion.
Michele has spent her career in health and immersed herself in the perspective of the ultimate recipient – the patient. Combining a deep customer understanding with her background in global commercial strategy and organizational performance management consulting, she has commercialized products and implemented programs in more than 80 markets worldwide.
Her understanding of diseases and their impacts was derived from time spent in R&D, communications, strategic planning and lifecycle management across a range of categories, including specialty, infectious diseases, rare conditions, CV/metabolic, nutrition, consumer/OTC, surgical and devices.
Moreover, her focus in oncology – both solid tumor and hematologic malignancies - over the past 15 years has sharpened her vision and beliefs around accelerating Innovation and Access
Michele serves on the Board of Advisors for The Alliance for Aging Research in Washington DC, Quantum Leap Healthcare Collaborative in San Francisco, CA and War on Cancer in Stockholm, Sweden. She is also the founder and creator of SHIFT:Health, the private invitation-based healthcare exchange event that focuses on the wider political, socioeconomic and policy shifts affecting the health industries and how to invoke actionable change.
She is the creator and leading expert on Strategic CartographySM, which helps biotech, diagnostic and pharma companies commercialize in these shifting markets – breaking down traditional global, regional and local mindsets.
In addition, she has been a sought-after speaker for a number of industry events including, Annual Emerging Markets Commercial Excellence Forum, Brilliant Minds, and the Cannes Lions Health Festival.
Michele is also passionate about talent development and diversity and inclusion. She currently sits on the governing body of Omniwomen, Omnicom’s global women’s initiative, where she focuses on international impact and expansion.